SOCIAL MEDIA MARKETING
Ability to create a consistent aesthetic on Instagram that tells a brand's story and communicates a captivating message.
Understanding the importance of using hashtags and boosting/promoting social media posts to reach a larger audience.
Experience with social media management tools, including Hootsuite, Planoly, and content calendars.
CONTENT MARKETING
Experience with crafting articles and blog posts to help promote a brand.
Utilized platforms, such as Answer the Public, to increase search engine optimization.
Worked with MailChimp by creating subject lines, designing and scheduling emails for their launch date and time.
PUBLIC RELATIONS
Ability to create content that tells a story of what the brand represents and values.
Implement re-branding strategies that align with a company's mission statement.
Pitch to editors short copy in order to receive coverage for an event, products, etc.